As our opening is made from a small independent company, a small distributor would be used to distribute the film. We have a low budget, so we cannot use advertising, however, using the internet, we can still get our product out directly to the public.
Also, the opening is up on 'Vimeo,' a website that holds profesional movie clips which are usually viewed by people that have to be logged on. This limits the amount of people that can view the film. Youtube however has a large audience as any member of the public can view a video without being logged on.
Next tuesday, we will be watching all of the openings in the cinema 'Screen on the green' which is an independent cinema, as chain cinema's such as 'Vue' and 'Cineworld' would only play bigger budget films. As all of the students are going to be watching the opening, we will be getting straight to the bottom end of the catchment of older teens.
There will also be a dvd release so we can take the films home with us. The video is also on the blog, which will be viewed by other students.
Using these methods, we are getting straight to our target audience and bringing the film to them.