Thursday, 31 March 2011

Evaluation - Question 4&5

What kind of media institution might distribute your media product and why? How will you attract/address your audience?

As our opening is made from a small independent company, a small distributor would be used to distribute the film. We have a low budget, so we cannot use advertising, however, using the internet, we can still get our product out directly to the public.

To get the film out to the public, there are different websites we could put it on, seeing as we don't have a budget for a chain of cinemas. By putting it on social networks such as facebook or twitter, the film can get out to hundreds of people if it if viewed, then shared. The video would be getting out to our target of older teenagers plus, as they are the people who typically use social networks.

Also, the opening is up on 'Vimeo,' a website that holds profesional movie clips which are usually viewed by people that have to be logged on. This limits the amount of people that can view the film. Youtube however has a large audience as any member of the public can view a video without being logged on.

Next tuesday, we will be watching all of the openings in the cinema 'Screen on the green' which is an independent cinema, as chain cinema's such as 'Vue' and 'Cineworld' would only play bigger budget films. As all of the students are going to be watching the opening, we will be getting straight to the bottom end of the catchment of older teens.
There will also be a dvd release so we can take the films home with us. The video is also on the blog, which will be viewed by other students.

Using these methods, we are getting straight to our target audience and bringing the film to them.

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