Tuesday, 5 April 2011


4&5) What kind of media institution might distribute your media product and why? How will you attract/ address your audience?
Task: Find an example of some student work on the internet that has had quite a large number of hits and embed it into your blog. Discuss how the internet has been used to launch this movie to a wider audience, then explain how you have followed a similar model yourself. (Context- this response would be realistic about a student film release. our film, for example, is a low budget student video which will be released over the internet on Vimeo, embedded onto a blog and may find its way onto youtube. It has an independent, low budget production company (id you!) It will get a cinematic screening and shared screenings amongst your peers and maybe your family. It will get a DVD release of 200 copies. The internet could be used to further distribute and market your movie should you wish, and potentially reach  global audience.)

As part of our evaluation, we have to think about how to advertise and distribute our films. It is very important that we make realistic choices aout where and how we would begin to advertise our title sequence film. As this is one of the most cruical parts of making a film- we have to be realistic about our student film release becasue its only a low budget film. Even though we have decent equipmment and editing facilities, the advertisement is half of the budget because of people wanting to get their film noticed by all different types of audiences. As our film company thatr invested in it- we chose to create a film compnay- calling it 'The Old Mill Productions' as well as 'Candi studios'. We chose to use these companies because if it were a well known company such as; 20th century FOX, audiences would expect a high budgeted film with great effects etc.

Our student film will be released onto our blogger (Group 12), Vimeo as well as have 200 DVD copies being released to the students. It may also find its way to Youtube later on from the blogger website. Our group are attemping to possibly upload it to facebook and twitter later on to get more veiwers on our film as well as to help us to understand what sort of audiences would like to watch it more. As it is still a low budget film- I am going to have to interveiw people at the screening of the film at the cinema release on the 5th of April.
From what we have studied so far on the audiences, our aimed audiences vary between the ages of 18 to 40, 70% of them being female. And so since that age group already spends a lot of time on popluar networking sites, it will be easy to advertise our film to the right veiwers.

Twitter and facebook that are famous sites that are used by millions of people every day. This would be a great place to start uploading our videos to and then analyse how many veiws and comments we get a week.
Nathan Millar kindly uploaded the title sequence on facebook and so we will evaluate the feedback as more comments come by. So far- here is the feedback;

This is a trailer from youtube. It has 23,630 hits and was uploaded in 2009. The internet has made this video have a lot of views through the "liked" button which then shows the videos on other peoples "liked" pages which is like a free advertisement on youtube for your own videos. Because the more likes you get, the more pages your video will be shown different pages. 
The comments on videos also encourage other people to watch it, with people seeing how many positive feedbacks are there, it encourages others to share them with their friends etc. 

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