Friday, 4 February 2011

Font Analysis

The font of a film is important in setting the scene for the whole film. In films, the font can tell you what genre the film is, for example serif fonts (fonts with little flicks like the one I'm typing in now) are usually associated with more serious genre's such as crime. However, sans serif fonts, without the serif's connotes simple, casual films, like comedies.

In my research for thrillers, I noticed that thriller topographies can range from thick, capital, sans serif fonts, like 'phone booth' to skinny serif fonts like 'The Stepfather'.

Although sans serif connotes simplicity, the capital letters make it look more serious and thought about. A good example of this is the typography for 'phone booth,' a well known thriller. The two tone of colour combined with the 'cracked glass effect' coming out from underneath the words. This combined with the solid block colours connotes that the film will be an action thriller.

The Stepfather's bright blood red typology connotes violence, making the typography look 'thrilling' relating to the film. Both styles show how typography can indicate which sub-genre a film is.

'Fonts convey an emotion without having to say the words' - Neville Brody.

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